Brand Personality

Warm. Grounded. Private. Clinically precise. Elevated.

Brand Line

Psychiatric care with depth and precision.

Typography

Headlines: Cormorant Garamond

Body: Inter

Headlines should feel editorial, elegant, and calm. Body copy should feel clear, modern, and highly readable.

Color Usage

Soft Linen is the primary background.

Deep Ink is the main text and authority color.

Botanical Sage supports subtle healing cues.

Warm Walnut adds warmth and humanity.

Champagne Gold is for elevated highlights and selective calls to action.

Logo Guidance

Use the logo on clean, quiet backgrounds.

Best pairings are gold on cream, ink on cream, or cream on deep ink.

Avoid placing the logo over busy photography.

Use the monogram alone for favicon, social icon, and watermark applications.

Photography Direction

Warm interiors, soft natural light, calm office details, neutral textures like linen, wood, ceramic, paper, and glass, and portraits that feel thoughtful, private, and professional.

Avoid

Overly bright medical imagery, corporate stock photos, harsh fluorescent lighting, overly saturated wellness visuals, and anything that feels loud, trendy, or generic.